What's the point?
What's the point of this site? Well, the Big Picture is an outlet for me to write about my greatest passion: the Internet, the direction it's moving in, and the way it is changing the world. But at the same time, I work as a web developer, so this is also my forum for sharing different problems and tricks I come across, as well as touting the benefits of web standards and best practices.
Luckily, these both roughly fall under "The Future of the Web". If I started posting pictures of cats, or investing advice, or whatever, I might get more complaints. But even under the blanket of "The Future of the Web" I have some thinking to do about my target audience.
So how do I solve this apparent dilema? I could create multiple RSS feeds for categories. I could spin off a second blog. I could drop one of the topics altogether. Or, I could just ignore the problem and let people skim over the topics they have no interest in.
Well anyway, I haven't solved the problem yet. I've thought about these options, but I haven't decided what I'll do. But I'm aware there is an apparent identity crisis looming.
How do you deal with identity and branding, and evolution over time? Do you put much thought into this before creating a site or blog, or do you just let it evolve over time and define itself? Where would you like to see this blog go?